showcases - see it in action

Background

The client had very limited prior social media experience

The TÜV Rheinland is a government controlled entity

In order to reach a younger audience the name lower my ride ("Leg Mich Tiefer") was chosen

Due to a long-standing relationship the TÜV trusted conceptbakery in managing the project - his fact is always clearly disclosed

Goals

Growing a loyal community organically - not on reaching a huge following overnight

Establishing the client as a reliable partner for car tuning fans

results

Tuning fan response was overwhelmingly positive: "We would have never thought you'd do this..."

The blogosphere and the press also showed very positive reactions

The employees feel proud of "Leg Mich Tiefer"

The public is surprised that a government entity appears at the forefront of social media use in Germany

Next steps

The current tuning community at the TÜV website will be replaced with a brand new portal with many advanced social media features built in

The employees of the TÜV will be directly connected in various way to the campaign