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Seminars - Let US show you

You can hire on of our experts for a one or a two day seminar or training.
Here is what you will get:

	One Day Seminar	Two Day Seminar
?Social media Introduction Social Media Introduction Brief history of social media Why you can’t ignore social media any longer What are the differences between your offline and your online conversations? What are your offline and your online conversations the same? How will things change for you?
?Blogging Overview & Benefits Blogging - Overview & Benefits Why are blogs so popular? How do you start a blog? How do you attract readers? What tools can you use to make your blog stand out?
?Facebook for Business Purposes Facebook for business purposes Why is Facebook so popular? What are the benefits for you to use Facebook? Connecting other social media sites to Facebook Personal page vs. group and fan pages Advertising on Facebook
?LinkedIn Done Right LinkedIn - done right Building a self-updating rolodex Learn how to show your professional expertise Reach out to other professionals
?Introduction to Micro-blogging Introduction to micro-blogging Twitter is the #1 Micro Blogging platform. Why is it such a phenomenon? How can messages with a maximum length of 140 character benefit your business? Twitter works best with a set of additional tools. We’ll discuss which ones make sense for you.
?Overview of other Networking Sites Overview of other main networking sites What can other social media platforms do for you? Why is it important to be present in multiple platforms? How many do you need? No worries: There are hundreds of platforms out there. We will focus on the most important ones.
?The Power of Word of Mouth The power of word of mouth Learn how the intelligent use of social media save you major advertising $$$ What will trigger people to talk about you or your products and services? How can you engage in the conversation?
? Strategy Discussion Strategy discussion What approach makes the most sense for you? How personal do you want to be? How to deal with criticism - Learn about the benefits of people disagreeing with you. How do you fit into the social media landscape?
?Social Media Etiquette Guide Social Media Etiquette Guide This guide provides you with bullet points for the most important things to consider. General rules of engagement How to handle spam How to use Twitter and Facebook General blogging conventions Avoid having accounts suspended ...
?Showcase Review Showcase review What has worked for others? What are the biggest success stories? What are the most famous failures? How important is a long-term strategy?
?Profiles Setup Profiles Setup This where the practical training begins. We will take time to set up your profiles on major sites. How much information should you disclose? What is the right mix between personal and business information? We will do this together and I'll show you what to watch out for.
?Building Your Network Building your network It is time for your first interactions on various social media platforms. Learn how to comment on other blogs How to make friends on Facebook, Twitter etc. Finding the right balance between reaching out without being to aggressive
?Final Review Final review Review of the social media etiquette guide What are your next steps? What are the most important things to remember? Of course the seminar ends by patting each other on the shoulder for the good job you all did :-)
Cost	$ 2,500	$ 5,000

Note:
Traveling cost is not included in the seminar cost.

What to expect

Focus on interaction - not hundreds of Powerpoint slides

Flexible schedule - tailored to your needs

Logical concepts broken down in understandable terms

Day one:

Focus on developing a cohesive strategy covering all major areas of social media networking. No need to book 5 separate experts

Day two:

Hands on training - getting you started under supervision - avoiding beginner's mistakes.

A social media analogy

Think of your social media presence as a house you are building.

The windows represent the different communities you will be part of.

You are presenting yourself to the outside - no matter which angle people are looking from.

You are also able to see the world through each of your windows.

Yes you can have some rooms with closed curtains ;-)

additional reading

Groundswell Blog

Cluetrain Manifesto

related blog posts

TÜV Rheinland - using social media to reach out to car tuners

A case for cause marketing

Notes from a Twitter convert

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